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How External Events Shape Buyer Values & Preferences
February 22, 2018 by Carla Johnson It’s more than one thing that makes a customer decide whether or not they’ll buy something. People are multidimensional – they respond to the combination of big and...
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How to Choose the Right Influencers to Support Your Marketing Initiatives
March 20, 2018 by Sam Holzman Inbound marketing has undergone a significant transformation in recent years. In the current age of rapid technological growth and social connectedness, customers no...
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Defining Modern Customer Experience
April 17, 2018 by Carla Johnson I spent last week at Oracle’s Modern Customer Experience conference in Chicago. One of the refreshing things about the work I do is being able to lift my head from my...
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7 Characteristics of Fearless Marketers
April 26, 2018 by Carla Johnson From the theme of the Marketo Summit next week to calls I’ve gotten in the last few days from CMOs about how to amp up their teams, I’ve been thinking a lot about what...
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